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售價:3780  |
作者：DANESI, MARCEL 出版社：ROWMAN & LITTLEFIELD PUB INC 出版日期：2007年10月30日 語言：英文 ISBN：0742555445 裝訂：精裝 內容簡介TOPADVERTISING PLAYS A KEY ROLE IN DEFINING CONTEMPORARY CULTURE WORLDWIDE, CREATING A VARIETY OF MEANINGS IN THE MINDS OF CONSUMERS. INTRIGUED BY THIS PROCESS, MARCEL DANESI DECODES THE MESSAGES WOVEN INTO THE ADVERTISEMENTS, COMMERCIALS, BRAND NAMES, AND LOGOS WE SEE ON A DAILY BASIS. MARKETING-ORIENTED MESSAGES ARE MADE, HE NOTES, THROUGH TECHNIQUES NOT UNLIKE THOSE USED BY ARTISTS, MUSICIANS, AND OTHER CREATIVES. GUIDING READERS THROUGH THE BASICS OF HOW TO INTERPRET ADS, DANESI EXPLORES EVERYTHING FROM PRODUCT AND PACKAGE DESIGN TO JINGLES, CYBERADVERTISING, AD CAMPAIGNS, GLOBAL IMPACTS, CULTURE JAMMING, AND ADVERTISING EFFECTS. WHY IT SELLS WILL INFORM ALL READERS INTERESTED IN HOW ADS, MARKETING, AND BRANDING TAKE HOLD IN THE CONSUMER PSYCHE. |
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資料來源：博客來 |
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