作者:BOSTROM, MAGNUS/ KLINTMAN, MIKAEL 出版社:PALGRAVE MACMILLAN 出版日期:2008年11月15日 語言:英文 ISBN:9780230537378 裝訂:精裝 內容簡介TOPINTRODUCTION: GREEN CONSUMERISM, GREEN LABELLING? THE HISTORICAL CONTEXTKEY TRENDS GREEN LABELS AND OTHER ECO-STANDARDS: A DEFINITION THE CONSUMERS ROLE: TRUSTING, REFLECTING OR INFLUENCING? OUR CASES SCEPTICAL AND ENCOURAGING ARGUMENTS POLICY CONTEXTS AND LABELLING THREE FRAMING STRATEGIES: FROM A COMPLEX REALITY TO A CATEGORICAL LABEL ORGANIZING THE LABELLING DEALING WITH MUTUAL MISTRUST GREEN LABELLING AND GREEN CONSUMERISM: CHALLENGES AND HORIZONS
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